Brave Search, as it'll be known, is billed as the "the first private alternative to Google Search", with a completely independent index and a no-snooping guarantee. It believes there's demand for a platform that does not track searches or build profiles of its users. But Brave, a web browser dedicated to the privacy of users, has announced a plan to do exactly that. So, given Google's massive dominance, you might wonder why anyone would bother launching a competitor. Its nearest competitor, Bing, has a mere 2.6 per cent market share.
It may not be quite a monopoly, but the platform handles 92 per cent of the world's search queries. But when a US court ruled in 2017 that Google could keep its trademark, its reasoning was clear: people don't use "Google" to mean any search engine. Google, however, isn't keen on us doing this after all, history provides many examples of companies that lost trademarks when they lapsed into generic use (aspirin and trampoline among them). That's hardly surprising, given that it's more convenient to say "Google" than "use a search engine", and everyone knows what it means. Many services are optimized for Chrome and Firefox before Safari, so you’re likely going to get a better overall experience with another browser.The word "Google" started out as a proper noun, but it ended up a verb. It’s not just Google services that work better in Chrome. For example, Google has several popular web-based apps, such as Docs, Drive, and Maps, and while they can all be accessed using Safari, they tend to offer better performance and features when using Chrome. Apple tends to focus on its own ecosystem of apps, and the web experience, even for iCloud, isn’t as good as other browsers. If you tend to use web-based apps and services, you might find the experiences with those better on a different browser. Here are five reasons why you might want to try out another browser on your Mac.
You’ve probably heard of them-Chrome, Firefox, Brave, DuckDuckGo–but if you’re a longtime Safari user, you might not think you need to stray. But there are plenty of other options out there. Apple has optimized it for its own chips and the macOS operating system, so it’s fast and syncs nicely to your iPhone and iPad. Safari is the default browser on every Mac, and it’s quite good.
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